You are what you know: Research for campaign successSandy Clary, Fellow PRSA, 1/2008 The lesson learned was if you want to impact the attitudes and behaviors of an audience, make sure you know how that audience thinks. How do you do that? Ask them. There are lots of ways to do this simply and inexpensively. You don’t always need professional facilitators, two-way mirrors or rows of phone banks.  |
Litigation and your board: Assigning order to chaos. Lawsuits remind us of the need for communications planningTom Heiby Talent, vision and hard work are essential attributes for appointees to any successful company’s board of directors. Members must possess the leadership skills to help the company thrive, and the empathy and selflessness to act on behalf of their investors or other constituents. |
The future of public relationsRoss Dawson A few days ago I gave a keynote speech at the Public Relations Institute of Australia’s premier national conference for the owners of PR agencies – a very interesting crowd who are well in tune with the flow of messages through media and society. |
The Art of Branding (and why startups often have the strategic edgeDan Grossman Early-stage companies often miss opportunities to develop effective brand strategy. If you doubt the need for a great brand–thinking perhaps that technology alone will be enough to secure a strong market position–take a look at Baris’s List of Web 2.0 Companies. |
Have We Reached a Green Business Tipping Point?Dan Grossman Where are we, exactly, in the trajectory of green business? Things seem to have changed decidedly in the past six to twelve months, as more and more companies do more and more things. But what should we make of it? |
Three Ways to Get into Your Metro Daily’s Must-Call RolodexBrian Pittman “In a world when everyone is pitching stories, you really have to set a realistic goal for yourself,” says Henry Fuhrman, deputy business editor at The Los Angeles Times. “In other words, you have to ask yourself, ‘Am I really going to sell them on a story? Or is my best bet to just get into their Rolodex?’” |
8 Simple Rules For Social Media Marketing in Business to Business MarketsStuntdubl SEO B2B folks tend to struggle with social media marketing. After repeatedly being asked the question of how b2b folks can use social media marketing, I’ve come up with a handful of rules that apply. If you’re not willing to comply, chances are you should stick to direct marketing and cold calling people. |
Six Tips for Better Media RelationsBill Arnovich Everyone in public relations knows that good publicity is the best advertising. A well placed article, a positive radio show or the right interview on TV are all what good publicists and media relations people dream about. It’s what clients hire public relations firms for. |
Client Press Releases
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2008-07-08|
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